Important: Train The Trainer.

Thanks To Pokémon Go You Can Become a Real World Pokémon Trainer For Your Business.

Remember back to the 1990,s when a lot of us were either watching or playing Pokémon? Back then becoming a Pokémon trainer was probably top on your list of things you wanted to do when you grew up. Thanks to the brand new Pokémon Go app, you can make that a reality and earn some real cash to boost your business as a trainer in a variety of different ways.More Viral Ideas

Be Savvy: Level Up your Business

Earlier this week I came across a business savvy person who posted a detailed craigslist ad offering to play Pokémon Go for you and level up while you are at work or school. While I think you need to work out things like privacy and security when it comes to taking someone’s phone and walking around the neighborhood for a few hours, it’s a clever idea and a fun way to get paid to play the game.

4 More Ideas to Boost Your Bottom Line.

  1. In a similar direction what if you set up a new Google account for a particular niche market and connect it to the app with the goal of building up a high level account. Then play away with the goal of selling the Pokémon account to someone who wants to save sometime, or impress his or her friends. This has been working well for decades for RPG games like World of Warcraft with people making a fulltime income selling levelled up game characters. There’s no reason it shouldn’t work for Pokémon Go as well.Get Fit While Increasing Your Bottom Line
  2. Here’s another great way to become a Pokémon trainer and earn a little cash. Offer a couple of walking tours in your area where you show new players how to get started and introduce them to the local spots they need to know. This could go gang busters if you are in the travel and tourism business relating informative local knowledge to your tours. You have an opportunity to work with a group of people who each pay you a fee for your services or take a set fee for say 10 -15 people, this method allows you to easily make a decent hourly wage. Of course offering one-on-one training sessions for those who want to pay more is another great option.
  3. If you’re a personal trainer, why not incorporate Pokémon Go and make a fun and interactive walking workout. Familiarize yourself with the app and then take your walking class on a fast walk from spot to spot, hatching eggs along the way.
  4. One last idea before I let you go and plot your own strategy for becoming a paid Pokémon trainer. Kids will love to play this game and parents are always looking for ways to keep them entertained and get them outside. Why not offer to take kids out and about for an hour or two to go Pokémon hunting. It’ll be a variation on babysitting that older kids won’t mind.

While I don’t expect anyone to make a full-time income as a paid Pokémon trainer, it’s a fun way to make a little extra on the side. Use it to pay off bills, take a vacation, pay your phone bill, or grab some Pokémon merchandise.

When starting a new business every dollar helps. Give yourself the best chance to succeed.Small Business Treasures Signature

Pokemon Go can bring you new Business.

Attract More Traffic To Your Business: Use Pokémon Go

If you haven’t been hiding under a rock, you would have noticed the latest craze to hit the country is a rebooted  franchise brought back as a mobile phone app. This is no time to cringe, as opportunity knocks for the savvy business owner.Opportunity Knocks

Pokémon Go could be your ticket to drive more traffic to your local business. We have all heard of the game and chances are you have seen people in your town and in your neighborhood walking around looking at their phones, catching Pokémon.
Just the fact that people are walking around is good news for your business. The bad news is that their eyes are looked on their screens. The challenge that we have as businesses owners will be how to take advantage of this increase in foot traffic and turn it into more paying customers for your business or service. The solution is engaging in the gaming craze in a smart way.

 Lure That Foot Traffic To Your Front Door

One of the most relevant functions of the game are Poke’ stops and if you are fortunate enough to have one close to your business, customers will walk into your door happily. Poke’ stops appear on the game interface as blue landmarks on a map which allow players to collect in-game items. on these landmarks players can place lure modules which as the name suggests, function as a lure for nearby Pokémon.

Simply drop a lure module on your nearby Poke’ stop, let people know about it and watch the customers pour into your premises. This seems to work particularly well if you’re a food and drink establishment where customers can grab a quick snack or cold drink before heading back outside to catch that elusive Pokémon. That being said, since almost everyone is playing Pokémon Go, how would you like to make this work for just about any product or service?

Here’s 5 steps to help this viral game work for Your Business.

  1. Heads UpDownload the app and go to the store inside the interface.
  2. Buy a pack of lures and drop them one at a time at the nearby Poke’ stop. They last for 30 minutes each and with your new income of Pokémon, trainers will follow.
  3. Announce what you’re about to do on Social Media.
  4. Grab an A-frame or a blackboard and let all the street traffic know what you are about to do, this will help grab their attention as well.
  5. Make sure to make your Pokémon Go username the same as your business name.

Time to be Fun and Creative with your Marketing – Engage in The Social Craze

Marketing your business is all about engaging with your potential customers, building a trust factor that allows them to have an emotional connection with you, your staff and your products.

Here is 4 more ways to start a frenzy of chatter about your business.

  • Use Pokémon as a way to connect with your customer or client.
  • Start playing and share the Pokémon you find on your store’s social media outlets.
  • Ask customers to share screenshots of Pokémon they have captured in your store.
  • Promote popular hashtags like #pokemongo #yourbusinessnamego.

Bonus Traffic Lure

Something else that will entice a following to your business is to get creative and offer special discounts and offers for fans of the game. If you know of a Pokémon character that’s fairly rare in your area, offer a discount to any customer that comes in and can show you that they have been lucky enough to catch one.

Or Try This:

Create a lunch or drink special, put together a “Pokémon Go Survival Pack”, or start offering Pokémon merchandise as prizes for the best new product ideas for your business.
The important part is that you become part of the conversation and engage with your audience. It will make them remember you long after this latest craze is over.

One More Opportunity

Hit The Pokémon Gym and Pokémon Stops if it makes sense for your business.Gotch You.
There are plenty of Gyms and PokéStops where players will congregate. They will be easy to find by the crowd of people gathering around staring at their screens. You can also find them with the app on your phone.

If you notice a particularly busy spot, consider opening up a pop-up shop there. Take your merchandise on the road (checking with local regulations of course) and peddle your wares to fellow gamers in those areas. If that’s not an option, create some promotional material that ties the game and your store together (with a special Pokémon inspired coupon for example) and head out there and distribute it to players.

You could even create a Pokémon inspired event at your store and advertise it locally at the busy Gyms and PokéStops along with social media and your usual advertising outlets. Hold a Pokémon party where you offer discounts and promise to lure plenty of Pokémon to catch.

Get creative and take advantage of this latest gaming craze to grow your business. Have some fun.

Leadership Secrets Exposed

 

Layered all through any business, government organization or sporting team you have a leader. A person with a vision, someone that inspires others, someone with the ability to guide without pressure, someone that understands the delicate balance between motivation and the borders of an individuals comfort zone. Need help in your mission to become a Great Leader.

Conquer Leadership

                I Want This Book

This Book is for the Leader in us all.

In a way all of us are leaders. We may be parents leading our children into an uncertain future, guiding, pushing ever so slightly one way or another. We maybe community representatives striving for a common goal. We maybe business owners, friends or educators. Whatever it is you do in your life, one way or another at some time you have unknowingly moved into a roll of a leader.Secrets Exposed

Conquer Marketing Guides has just released their first book on Leadership. A no nonsense look into the heart of 21st century leadership. Conquer Leadership, How Good Do You Want To Be, Secrets Exposed will guide you through the process of taking the lead in any role and will show you how to remove the boundaries that are holding you back.

This book will give you an understanding of what works in the real world of leadership, an overview of the practical thought processors of great leaders past and present. But remember only you alone can take charge and empower others to take actions that change the course of events.

 

 

 

 

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Where is the Money?

There are two questions that most of us earth bound beings would give anything to know the answers too.

  1. What is the meaning of life?
  2. Where is the money?

The Money Quest

The answer for the first question will need to be discovered on your own. The answer to the second question, well that is another quest entirely but as with the first question has the potential to open up a treasure chest of possibilities. The best way for me to explain to you, where is the money?  would be via a story I heard quite some time ago. Now over the years this story has changed a bit as it has been passed from one person to another, but its secret holds an unspeakable value that will inspire you to search among its content to find the answer to, where is the money?

Treasure Maps and Tall ShipsKeep your Search Close

The beginning of this story goes back a few hundred years to a time of treasure maps and tall ships.

In an ocean far far away a storm brewed. Sailing directly towards the storm was Captain Blake and his crew. Now Captain Blake was on a mission to find a treasure that was left on an island twenty nautical miles on his bow. He was so close that he could smell the contents of the chest. Blake’s problem was that if he goes around the storm he may miss his opportunity of finding the cluster of islands and the treasure may fall into the hands of another. So it was onward for glory. The storm raged around the tall ship eating away at the timber hull. All was lost, the ship was donated to Davey Jones locker. Blake and his crew were washed upon the largest island of the cluster.

After 20 years of treasure hunting Captain Blake was an old hand at survival. What was left of his crew followed his every order and new that there was a good chance of rescue. A plan was put in place to recover the treasure and live off the island till help arrived. A portion of the treasure would be used to by their safety. Quite some time went by, years, decades nobody seems to know exactly. The treasure still eluded Captain Blake.

Blake and his dwindling crew had searched all of the outlying islands and were starting to believe that the treasure was a myth. Running out of food Blake had giving his youngest  crew member the task of scavenging for the root of a plant that had helped them survive, But the fire had almost burnt out in the belly of young John, so in shear laziness young John started digging the grass around Captain Blake’s hut. With the blade of a broken sword John dug slowly with no real purpose.

At a depth of one hand John hit a solid object. The sound on the blade was different then rock. John called Captain Blake for his advice. On the realization of what this could be the two men dug frantically, the more they dug the more they saw of a jeweled chest. John had discovered the treasure that had been alluding them located on the spot they had taken shelter many years before.

As a footnote to this story the castaways were rescued on the next full moon by a merchant vessel blown off course into their path.

Five Small Business Treasures.

  1. A plan is just that, a plan, have an alternative rout to your goal.
  2. Where is the money? Closer then you think.
  3. Exhaust all avenues close to home before wandering abroad.
  4.  Believe in yourself and your capability.
  5. Believe in others, outsource your weaknesses.

The Small Business entrepreneur may often wander, where is the money? which leads to the question, Are you really looking? As the money may well be in your own back yard. Dig deep it is there.

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The Number One Asset for Small Business.

When you talk about the number one asset for Small Business, it usually refers to material things such as equipment, stock or the building that houses the business. As much as these items are assets, they are not the backbone of the business. Look at it this way, would your Small Business survive without the building? There are thousands of businesses running from home or online. Could you run your business without stock? Well there is drop shipping, where the manufacturer holds the stock and delivers to your customers door. What about equipment, fixtures and fittings? Maybe required, depending on the business but useless without your number one asset.A Treasure Chest of Assets?

What is The Number One Asset for Small Business ?

We would all like to believe that the number one asset for Small Business was us, the owner, the brains behind the conception of the business. That thought, that belief would have to be in the top five misconceptions of Small Business. Yes you were there at the birth, but growth can not happen without the influences of others. So the number one asset for Small Business is other people or more to the point your employees.

Consider the day to day activities that have to happen for your Small Business to achieve growth, the list seems endless, yet we spend more time and money nurturing an image of our business that can be destroyed in minutes than we do growing the strengths of our employees.

Your Employees Deserve More

Not only are employees the number one asset for Small Business, they are also the cheapest asset to maintain. Treat them right and respect their worth and your Small Business will grow in any marketplace. Put them offside and you will be one step from the black hole that sucks so many Small Businesses into oblivion. There are countless stories out in the business world about owners and managers strangling their number one asset, from cutting working hours to denying training opportunities etc, etc.

A Small Business owner or Manager needs to look at the big picture, as it is more black and white than you think.  Take this scenario, an employee’s hours are constantly cut so the budget can be met. Fifteen minutes here and fifteen minutes there, a small amount of time that the Small Business owner/manager thinks as being insignificant for the employee. But is it? Now the employee may not have the extra cash to say, take the family to the football on the weekend. This is a big thing for the employee, actually it is huge, as it effects their whole family. Has it made a great difference to your business? Yes it has, the employees are now complaining about the family outing that did not happen, their whole demure has changed, safety is now compromised as things need to happen in a shorter time period or with less people. All this is going to cost the Small Business owner money, maybe a lot more than that fifteen minutes was worth. Is this a positive step for your Small Business? Not at all.

An Opportunity to Grow

Hidden in all negative thought processes are positive gems, start digging and when you find one, do not stop there, as you will find another. Struggling? Have a sit down with your number one assets, many minds will dig deeper. There are always better ways to solve a problem like meeting the budget. Jeopardizing the relationship of employer and employee is not the answer. Engaging your team in the workings of your business might be the answer to move you from your grey image to pure black and white.

Five Small Business Treasures

  1. The number one asset for Small Business is your employees.
  2. Look after your number one asset and they will look after your Small Business.
  3. Involve your number one asset in the decision making process.
  4. Stop with all the secrets, share the ups and downs of owning a Small Business.
  5. Educate your number one asset to benefit your big picture.

It is said that a Small Business is only as good as the people running it. I put this to you. Small Business is only as good as its employees are treated by the people running it.

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Small Business Marketing

What does Marketing mean to the small business entrepreneur? Many of us consider marketing to be exposing your product to the public or business arena via some sort of media outlet. Small Business marketing is much more then that, it involves a much deeper targeted proposal.

Marketing, Money, do the first you get the second

Outstanding Value

What is Small Business Marketing

Simply it is the process of which a business owner decides what they will sell, to whom they will sell to, when they will sell and how they will sell. Having the ability to identify and satisfy your customers needs will always start you on the road to the treasure chest of profit.

Small Business Marketing is also about educating your customer and daring to be different then the competition. Communication is the key, if your prospective customer does not understand your product or service, why should they give you their hard earned cash. The customer needs to be informed about what you have available, the products benefits, what is it going to do for them, how is it going to make their life richer, how do they buy this product or service from you.

Target Marketing

In our treasure chest today we have a wide demographic of customers. Small Business Marketing allows us to find out who, what, why, when, where and how we will find and service a core group of profitable customers. Ask your self these questions. Your bonus gift, is the answers will be valuable information for your small business marketing plan.

  • Who  –  is your target market? Be specific about who your prospective customer is.
  • What  –  does your customer really want? Is this what you are providing or do they need persuading? Will they still feel happy about their purchase when they arrive home?
  • Why  –  would your customers want your product? What are the benefits to them? What is their motive to purchase?
  • When  –  will they buy? Is your product reactive to seasonal change?
  • Where  –  are your customers now? Do they tend to group up, because they have the same problems? Network.
  • How  –  do you reach your small business target market? What avenues are available to you to get your message across?

Now this is a Tip Straight from the Chest

To be successful at Small Business Marketing you need to recognize that you are not in business to sell products or services, you are in business to create outstanding value. Value that contributes to solving a problem or fulfilling a desire. That my fellow entrepreneurs is the money shot. Tap into your customers desires or problems, satisfy their needs by communicating what is possible.

Five Small Business Treasures

  1. Dare to be different. Always take a step forward.
  2. Adjust your product or service to suit your customers desires.
  3. Small Business Marketing is all about them, not you.
  4. Be clear and specific about what you are trying to achieve.
  5. Create outstanding value.

Small Business Marketing is a vital skill for any entrepreneur and the one piece of gold to take away from this blog post is, create outstanding value and be famous for it.