Important: Train The Trainer.

Thanks To Pokémon Go You Can Become a Real World Pokémon Trainer For Your Business.

Remember back to the 1990,s when a lot of us were either watching or playing Pokémon? Back then becoming a Pokémon trainer was probably top on your list of things you wanted to do when you grew up. Thanks to the brand new Pokémon Go app, you can make that a reality and earn some real cash to boost your business as a trainer in a variety of different ways.More Viral Ideas

Be Savvy: Level Up your Business

Earlier this week I came across a business savvy person who posted a detailed craigslist ad offering to play Pokémon Go for you and level up while you are at work or school. While I think you need to work out things like privacy and security when it comes to taking someone’s phone and walking around the neighborhood for a few hours, it’s a clever idea and a fun way to get paid to play the game.

4 More Ideas to Boost Your Bottom Line.

  1. In a similar direction what if you set up a new Google account for a particular niche market and connect it to the app with the goal of building up a high level account. Then play away with the goal of selling the Pokémon account to someone who wants to save sometime, or impress his or her friends. This has been working well for decades for RPG games like World of Warcraft with people making a fulltime income selling levelled up game characters. There’s no reason it shouldn’t work for Pokémon Go as well.Get Fit While Increasing Your Bottom Line
  2. Here’s another great way to become a Pokémon trainer and earn a little cash. Offer a couple of walking tours in your area where you show new players how to get started and introduce them to the local spots they need to know. This could go gang busters if you are in the travel and tourism business relating informative local knowledge to your tours. You have an opportunity to work with a group of people who each pay you a fee for your services or take a set fee for say 10 -15 people, this method allows you to easily make a decent hourly wage. Of course offering one-on-one training sessions for those who want to pay more is another great option.
  3. If you’re a personal trainer, why not incorporate Pokémon Go and make a fun and interactive walking workout. Familiarize yourself with the app and then take your walking class on a fast walk from spot to spot, hatching eggs along the way.
  4. One last idea before I let you go and plot your own strategy for becoming a paid Pokémon trainer. Kids will love to play this game and parents are always looking for ways to keep them entertained and get them outside. Why not offer to take kids out and about for an hour or two to go Pokémon hunting. It’ll be a variation on babysitting that older kids won’t mind.

While I don’t expect anyone to make a full-time income as a paid Pokémon trainer, it’s a fun way to make a little extra on the side. Use it to pay off bills, take a vacation, pay your phone bill, or grab some Pokémon merchandise.

When starting a new business every dollar helps. Give yourself the best chance to succeed.Small Business Treasures Signature

The Number One Asset for Small Business.

When you talk about the number one asset for Small Business, it usually refers to material things such as equipment, stock or the building that houses the business. As much as these items are assets, they are not the backbone of the business. Look at it this way, would your Small Business survive without the building? There are thousands of businesses running from home or online. Could you run your business without stock? Well there is drop shipping, where the manufacturer holds the stock and delivers to your customers door. What about equipment, fixtures and fittings? Maybe required, depending on the business but useless without your number one asset.A Treasure Chest of Assets?

What is The Number One Asset for Small Business ?

We would all like to believe that the number one asset for Small Business was us, the owner, the brains behind the conception of the business. That thought, that belief would have to be in the top five misconceptions of Small Business. Yes you were there at the birth, but growth can not happen without the influences of others. So the number one asset for Small Business is other people or more to the point your employees.

Consider the day to day activities that have to happen for your Small Business to achieve growth, the list seems endless, yet we spend more time and money nurturing an image of our business that can be destroyed in minutes than we do growing the strengths of our employees.

Your Employees Deserve More

Not only are employees the number one asset for Small Business, they are also the cheapest asset to maintain. Treat them right and respect their worth and your Small Business will grow in any marketplace. Put them offside and you will be one step from the black hole that sucks so many Small Businesses into oblivion. There are countless stories out in the business world about owners and managers strangling their number one asset, from cutting working hours to denying training opportunities etc, etc.

A Small Business owner or Manager needs to look at the big picture, as it is more black and white than you think.  Take this scenario, an employee’s hours are constantly cut so the budget can be met. Fifteen minutes here and fifteen minutes there, a small amount of time that the Small Business owner/manager thinks as being insignificant for the employee. But is it? Now the employee may not have the extra cash to say, take the family to the football on the weekend. This is a big thing for the employee, actually it is huge, as it effects their whole family. Has it made a great difference to your business? Yes it has, the employees are now complaining about the family outing that did not happen, their whole demure has changed, safety is now compromised as things need to happen in a shorter time period or with less people. All this is going to cost the Small Business owner money, maybe a lot more than that fifteen minutes was worth. Is this a positive step for your Small Business? Not at all.

An Opportunity to Grow

Hidden in all negative thought processes are positive gems, start digging and when you find one, do not stop there, as you will find another. Struggling? Have a sit down with your number one assets, many minds will dig deeper. There are always better ways to solve a problem like meeting the budget. Jeopardizing the relationship of employer and employee is not the answer. Engaging your team in the workings of your business might be the answer to move you from your grey image to pure black and white.

Five Small Business Treasures

  1. The number one asset for Small Business is your employees.
  2. Look after your number one asset and they will look after your Small Business.
  3. Involve your number one asset in the decision making process.
  4. Stop with all the secrets, share the ups and downs of owning a Small Business.
  5. Educate your number one asset to benefit your big picture.

It is said that a Small Business is only as good as the people running it. I put this to you. Small Business is only as good as its employees are treated by the people running it.

Small Business Treasures Signature

How to: Get Paid What You’re Worth.

One of the hardest things we face as entrepreneurs is the value we place on our time.  The age old saying is time is money, but is this the real truth or are we just using the saying to prop up our egos when confronted with our real worth? To get paid what you’re worth must you sacrifice your time, your life or maybe it is all about your comfort zone, where you feel comfortable about the amount of  money you earn.Profit

What You’re Worth at Small Business Start-Up

Your Small Business start-up period will be the time when as the owner a few sacrifices need to be made. We find that most of our profit will be required to be moved back to the small business to allow it to grow at a steady rate. So in the small business start-up period it can be the survival of the fittest. This is the time to really take note of what is in your business plan. Your business plan will show you:

  • The capital required to move your business forward over the start-up year.
  • Expected overheads, this will give you an incite to where savings can be made.
  • Your expected profit or loss.
  • Areas of expenditure that will result in a change to the profit or loss over a period of time.

At this point the small business entrepreneur must realize that for the business to survive its growing years you get paid what you’re worth in satisfaction, that’s right, just the satisfaction that you have built a business out of your passion. This is not a time to drain all profits and purchase the top of the range dream toy, this is the time to get by and build your small business. Remember small sacrifices.

The Customer and The Entrepreneur

How much should be enough? There is a fine line between the value of a product or service as viewed from the customer and the small business owners point of view. Though in the end we are looking for the same thing, a result that satisfies our emotional needs. The trick here is the point at which the race is won.

Lets take the fable of the Tortoise and the Hare (Customer and the Entrepreneur). The starting gun has fired, the customer has decided on a product or service they require and the entrepreneur has that same product or service for sale. The customer is slowly researching price, quality, after sales service. The entrepreneur is racing around with one thing on their mind, winning the race, getting the sale. We all know the entrepreneur has lost the race before the starting gun fired. Where they failed was in not knowing what the customer really wanted.

Get Paid What You’re Worth

Winning the race was the last thing on the customers mind. For you to make the sale and get paid what you’re worth you need to understand the emotions behind the purchase. Start the race on an even par by talking to your customers and listening to what they have to say. Add value to your product/service by giving your customer a reason to return and purchase again. By taking notice the small business owner has given themselves the best chance to win.

Five Small Business Treasures

  1. Understand why your customer will purchase off you at a higher price. Guarantee your product/service.
  2. By increasing your prices you can decrease your sales and your outgoings giving you a larger profit margin.
  3. Overcome your emotions and get paid what you’re worth.
  4. Know your break even point.
  5. Pay yourself first in line with your personal financial statement.

You will get paid what you’re worth by growing your small business and investing back into your passion. Remember this is not the race of the tortoise and the hare, this is about the emotions of your customer, the reasons why they keep coming back to do business with you.

Share your thoughts and experiences with other small business entrepreneurs by commenting below. By helping each other we grow.


The Small Business Opportunity

We all have grand ideas at some stage of every year, but are these grand ideas viable to pursue as a Small Business opportunity? If you are considering to take the plunge into a business venture it is important to realize there is a difference between an idea and an opportunity. Every time you make a decision to take action it is based on your idea. The opportunity is the commercialization of your idea IE: turning that idea into a small business.

Get out the magnifying glass.

Research now that's an idea.

The Source of an Idea

Ideas for a business can come to you from anywhere at anytime. A few of my own ideas have come from:

  • Reading Blogs, books and magazines.
  • Attending seminars.
  • Learning new skills and past experiences.

Something that is also helpful is looking at existing products that sell, maybe in a new location. We can even develop our own products by researching the needs of future customers.

From Idea to Small Business Opportunity

One thing that a lot of people tend to do when they come up with their million dollar idea is keep it to themselves. Now this is the worst thing you can do, as how will you know if your idea would make a profitable small business opportunity? To develop the idea further we need to test. Place your idea through this checklist before moving it to an opportunity

  1. Will you have competitors and who are they?
  2. Why will somebody buy your product or service over your competitors?
  3. If your product or service is not already available, why not?
  4. What is the size of the market for your idea?
  5. Who else is on your team or do you have all the skills necessary to run a successful small business.
  6. Location, location, yes location.

Pass all the above? If so it may be worth your while to investigate your idea as a small business opportunity and investigate your opportunities financial feasibility.

Research or Perish

Reports of small business failures are heard every day and you tend to wonder if the small business operator has any chance at all in today’s marketplace. Hey, don’t let this put you off from entering into the marketplace, just hold it in a deep place of your mind and use it to motivate you while conducting thorough research, this will ensure that your small business opportunity is not the one that got away.

I ask you to be aware that prior to starting a small business make sure you have all the facts on your product or service, location of the business, who is your target market, your competition and your suppliers. Take notes and lots of them as this information will become part of the all important business plan. Further information can be found through a number of resources on the Small Business Treasures Resource Page.

Five Small Business Treasures

  1. Listen to what is being said around you. Hearing is just noise, listening is where the ideas come from.
  2. Test your ideas on family, friends, and the general public, spread the word.
  3. Look at your competition, a glance is not good enough, use a magnifying glass.
  4. When choosing a location, online is no longer just a consideration, it is a necessity. Shopfront + online or online only.
  5. Research, research, yes research.

Once you have collaborated the information above for your small business opportunity you will find all the research you have done will fit nicely into your small business plan. The small business plan will be covered in future posts, but in the mean time if you have anything you would like to share with Small Business Treasures, drop us a comment below. Till next time, seek and you shall find.


How to Set Goals for the New Year

With the New Year upon us it is time to plan our Small Business Goals. Time to look at the big picture, the picture that has us at the end of the year looking back at where it all began. Yes you do need to start somewhere and start sometime so why not now? Forget all the excuses that are now swimming around in your head, lets just take one step at a time and you will be an expert at how to set goals for the new year.Goal Setting Action Taker

The Process of Setting Goals

To set goals for your small business you need a plan. A method of determining and developing a process that will assist you in achieving the end result. This process formalizes your ideas, giving your thoughts some structure and means to quantify the reason you are in small business. By drawing up a framework you establish a direction for your small business. Start by asking yourself;

  1. Where is my small business now?
  2. Where do I want my small business to be in twelve months time?
  3. How do I get my small business there.

The Small Business Audit

Lets tackle “where is my business now. This is your small business audit, be truthful and trust in yourself. Write down the answers to these questions.

  • How do my customers view my small business? If you do not know start asking. eg: Thank you for coming in today, I am hoping you can help me out as I would like to improve the services we provide, how do you view my small business?
  • What is my competitive advantage? My niche, what do I do differently then anyone else?
  • Who is my support team?
  • What are my biggest obstacles?
  • Who will be my customer? (customer demographics)

Now what do you want to achieve, where do you want your small business to be in twelve months? Take a step back, some quiet time and visualize your small business in twelve months time. Have a set date. eg: On the 1st January 2013 my small business (insert name here) will have an established blog post enabling my customers to stay in touch with current industry trends. This part is your Vision Statement (On the 1st January 2013 my small business (insert name here) will have an established blog post) and this part is your Goal (enabling my customers to stay in touch with current industry trends). Congratulations you now have your first goal and date for the goal to be achieved.

Your Second Set Of Goals

If you want a successful small business, and I know you do as you are still reading this post, you require two sets of Goals for the New Year. The second set are your personal goals. Your personal goals need to be in alignment with your small business goals. When this happens the motivation to achieve and stay on target for the end result will be unstoppable.

Achieving Small Business Goals

This is the fun part, the part where you get your hands dirty and are paid for doing something that you love . This is how you achieve your set goals for the New Year. Start with an action plan, follow the below steps.

  1. List your goals.
  2. Gather information. eg: Obstacles and how to overcome them.
  3. Analise this information.
  4. Prepare your first plan of attack. (Step by step)
  5. Review your plan of attack.
  6. Gather extra information required.
  7. Prepare final action plan.
  8. Seek assistance from your support team.
  9. Implement your small business action plan.
  10. Monitor progress throughout the year.
  11. Celebrate success.

Well this all seems achievable, we now know what we want, when we want to achieve it and how we will get it. We know How to Set Goals for the New Year.

Five Small Business Treasures

  • If you want something to happen take Action.
  • One of the most time effective ways to get something done is to take time out and plan your course of action (objectives).
  • Visualize the end result.
  • Follow your plan one step at a time.
  • Now you know how to set goals for the New Year , do point one. Action takers are success makers.